Our Plan
Finding Inspiration in Every Turn
Product
We currently offer two styles of our footwear, The Executive ($199) and The Boardroom ($179), with more to come in the near future! These shoes address the comfort versus style tradeoff that comes with today’s corporate dress code so that now there is no tradeoff, you can have both.
Marketing
Our primary target customers are high-earning professionals (mainly in the office) aged 25–55 (senior executives, partners at law/consulting firms, finance directors, tech VPs). The next tier of target customers would be a younger demographic that is beginning an entry level position at the office.
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We reach this demographic through targeted content creation on all relevant platforms (LinkedIn, Indeed, Instagram, Facebook, TikTok, X). As well as, through a targeted email/SMS approach to corporate offices.
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Our niche/position is the go-to brand for everyday corporate luxury.
Production
Manufacturing will be outsourced to artisanal factories in Italy and Portugal, leveraging their expertise in handcrafted leather shoes. We keep a very tight and friendly relationship with our suppliers to ensure utmost control on quality. Initial production runs will be small-batch to allow for rapid iteration based on customer feedback, with a focus on made-to-order models to reduce waste. Then we plan to scale up production from there.
Financials
Start-up Expenses:
Total initial capital requirement: $550,000
Website development, e-commerce platform, and branding: $120,000
Initial inventory (first two production runs) and product development: $200,000
Marketing launch (photoshoots, initial ads, influencer seeding, PR): $130,000
Legal, trademarks, incorporation, and operational setup: $50,000
Working capital buffer (first 6 months): $50,000
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Year 1 - Focus on direct-to-consumer online sales and brand establishment. Projected revenue $180,000–$220,000 . Aggressive early marketing and pre-order campaigns drive traction.
Year 2: Revenue $250,000–$400,000. Expand product line (new models and widths), launch loyalty and referral programs, and begin selective wholesale partnerships with high-end corporate gift providers and boutique retailers. Marketing budget increases to support paid social, LinkedIn campaigns, and domestic influencer collaborations. Gross margin improves with larger production runs.